Freya & Thor of Sweden
A first pencil stroke
Every piece of Freya & Thor jewellery has begun with a conceptual idea. Sometimes a silhouette, sometimes a feeling, sometimes a story drawn from Norse Mythology.
What follows is a journey of imagination, patience and craftsmanship. A journey where the smallest detail can make all the difference.
THE BEGINNING · 2017
It Began with a Silhouette
The first silhouette of Hammer of Thor was drawn in early 2017.
It was the beginning of a design journey that would continue to evolve. From the original Dawn hammers to the more sculptural expression of today, each version has been shaped through exploration, patience and refinement.
The earliest designs are no longer part of the collection, but they remain an important chapter in our history.
They remind us that design is rarely a straight line. Sometimes, finding the right expression means having the courage to begin again.
THE DESIGN PROCESS
The art of Refinement
Design is not simply about creating something beautiful. It is about finding the right expression — the balance between strength and elegance, simplicity and character.
For designer Carl-David Hagerbonn, this process has shaped every Freya & Thor collection. Hammer of Thor, Tear of Freya, Capra of Thor and Lynx of Freya have each evolved through countless sketches, adjustments and decisions.
Some ideas take shape almost immediately. Others demand months of reconsideration, with proportions, curves and details revisited until everything feels right.
Lynx of Freya was the most demanding of all. The ambition was to capture a spirit that is fierce yet caring, loyal yet independent — drawing inspiration from the forest cat, the lynx and a subtle hint of the puma.
It is this pursuit of the right expression, rather than the quickest solution, that defines our approach to design.
Tear of Freya
The elegance of simplicity
A single drop, refined through careful consideration of proportion, movement and light.
Capra of Thor
Character in every angle
Inspired by the ram, a sculptural expression of strength, determination and individuality.
Lynx of Freya
Finding the perfect balance
The most demanding design journey of all. A search for an expression that is fierce yet caring, loyal yet independent — inspired by the forest cat, the lynx and a subtle hint of the puma.
SWEDISH CRAFTSMANSHIP
From Vision to Reality
A design only truly comes to life when imagination meets craftsmanship.
For Freya & Thor of Sweden, the journey from the first sketch to a finished piece involves close collaboration with skilled craftspeople in Sweden. Digital modelling, casting, finishing and polishing each play their part in transforming an idea into something tangible.
Designer Carl-David Hagerbonn has remained closely involved throughout this process, working to ensure that the character and proportions of each design are preserved.
It is a meeting of creative vision, technical knowledge and human dedication — where every detail matters.
Carl-David Hagerbonn (left) with Johan Andersson, Managing Director of the foundry.
BEHIND THE CRAFT
Inspiration generating Ideas generating Shape
THE DIGITAL CRAFT
Refining the Details - From hand-drawn sketches, the designs gradually take shape in three dimensions. Digital modelling makes it possible to explore proportions, surfaces and details before moving into physical production.
FROM MODEL TO MOULD
Preparing for transformation - Creating a piece of jewellery involves a series of careful preparations. Wax models, moulds and casting techniques help translate the designer's vision into a physical form.
THE HUMAN TOUCH
Craftsmanship in every detail - Casting is only part of the journey. Shaping, refining, polishing and finishing require experience, precision and an understanding of the original design - each piece individually crafted to perfection.
Media grid
BEYOND THE DRAWING BOARD
- Made to Be Worn -
- More than just Jewellery -
THE STORY CONTINUES
A New Chapter Is Taking Shape
The journey does not end when a piece is finished.
A necklace, bracelet or ring becomes part of someone's personal expression. It may carry a memory, represent a connection or simply reflect an appreciation of form.
The same design can take on a different meaning for every person who wears it.
And perhaps that is the most beautiful part of creating jewellery — seeing an idea become part of someone else's story.